Loading ...Home Depot Canada
Home Depot has focused efforts largely on the latter through partnerships with five organizations:Habitat for Humanity,Kaboom,Boys and Girls Clubs of Canada,Evergreen and Volunteer Canada. Ms. Robertson praises the company for having an aligned set of goals that relate to its business. Those goals include providing affordable and sustainable housing,creating and restoring community green spaces,building healthy outdoor play spaces and encouraging Canadians to volunteer.
Peg Hunter,vice-president of marketing and communications for Home Depot Canada,says community volunteerism is one of the founding values of the home improvement chain,which has operated in Canada for 15 years. The organization’s 28,000 employees volunteer more than 60,000 hours a year for company initiatives. The financial cost runs about $8-million a year,split between in-kind donations and community grants. None of the grant money is expected to be spent on Home Depot merchandise,she adds.
The payback to the company remains largely unquantified. Ms. Hunter says community investments are value-based,not sales-based. “If you give back to the community,it will come back to you.”
