Return on investment

Create value for your business

“Return on investment is not only when you sell something. That’s not the only way you create value for your business,” says Stephanie Robertson,president of Simpact Strategy Group Inc. in Calgary,which helps companies maximize the value of their community investments through an evolving set of best practices. “The first questions we ask are,‘Where are you at the start of the program,and where do you want to be? What do your employees care about,what do your customers care about,and is there any opportunity to engage them?’”