Loading ...Bell Canada
Bell Canada announced one of the biggest social project investments in Canadian history,pledging $50-million over the next five years to support mental health nationally. The subject has always held a stigma that has made raising funding more difficult than for other causes. A top tier Canadian corporation backed away at the last minute from a major sponsorship in mental health just a few years ago.
Bell showed a level of leadership and boldness in its move to support mental health,Ms. Robertson says. Five years ago,a lot of people would have told the telecom to avoid the issue like the plague. But Bell has approached the cause strategically and people can see the company wants to discuss real issues.
Internally,Bell plans to make sure it “walks the walk” by improving its own practices around mental health,including improvements in its employee assistance program. It plans to train managers about mental health issues and build a culture of support.
