Give back,feel good. But to whom,and how much?

Community investment

Very few companies have been able to generate such a national impact with their community investments,but many are trying today to give their social responsibility projects more punch as it become increasingly common for customers to ask what a business is doing for its community.

In a field defined by so many intangibles,it can be difficult for organizations to pinpoint the keys to a successful community strategy and the means to figure out at the end of the day whether they are successful investments.

Read the stories about how some corporations have made community investments.